Bon Jovi's rosé wine

Publish Date: Thursday, 8 March 2018, 4:55PM

It's very clear that Rosé wine is a staple in the Bongiovi household.

"We've always had a bit of an infatuation with it," Jesse Bongiovi, the 23-year-old-son of rock icon Jon Bon Jovi, tells CNBC Make It. "Whenever we'd go out to the Hamptons, we'd always bring cases and cases of the stuff. We like to think we were drinking it before it was cool."

Bongiovi started off the wine brand as a side product and from there, the young entrepreneurs teamed up with French winemaker Gérard Bertrand and traveled back and forth between New York and Bertrand's wineries in the South of France to create their rosé. And, "ever since then, it's snowballed into what it is today," says Bongiovi. "But it literally just started as one of those nights."

You can purchase the wine for $25 a bottle and you'll find that the French wine is sold out in most stores.

Day to day, now, the wine is pitched to different restaurants and retailers, plan events, plan market strategies and even design merchandise. "It is definitely a 24-hour, seven-day-a-week gig," says Bongiovi, who was celebrating his 23rd birthday on the day of the interview with CNBC Make It. "There are a million and one things going on. There's definitely never been a dull moment."

We know we'd definitely love to try this Rose which isn't currently stocked in New Zealand but hopefully soon! Watch Bon Jovi talking about the wine below!

A post shared by Hampton Water Wine Co. (@dihamptonwater) on Mar 6, 2018 at 9:52am PST

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