LSKD founder Jason Daniel

Jason Daniel founded activewear brand LSKD in 2007 after selling t-shirts to help fund his motocross racing. Fast forward to 2025 and the brand has surpassed $100 million in sales, and recently opened stores in Auckland and Christchurch, with another in Mount Manganui set to open soon. 

In the nearly 20 years since the brand began, Jason has learnt a lot about running a business. In the episode, Toni and Jason chat about the journey of the brand, the lessons he's learnt about himself, and the inevitable issues he and the company have faced.