Learning to Hug

From the moment they’re born, we hug our babies constantly, because we know instinctively the power those hugs can bring. They make us feel safe, nurtured, connected and loved. But as our babies grow up, we embrace them less and less. So why do we stop?

This gorgeous ad, released to tie in with Father's Day overseas, follows real-life father and son Stephen and Ben from those first, tender moments together through to the present day. From those close, formative years to the distance that grew between them, we learn why the cuddles stopped and watch as they rediscover the power of hugs.