Ray Henwood as The Moro Man

In this late 60s commercial, the late actor Ray Henwood appeals to viewers help him eat every Moro Bar in New Zealand. Inspired by a British ad, it was an early entry in a series promoting the Cadbury chocolate bar. The series made Ray well-known in the 70s as one of the first local figures to hawk a product on screen, directly to viewers (eg Michael Hill, Mike Pero, Suzanne Paul). It also changed the course of his life.

You see, Ray also appeared on television in his role as a DSIR scientist, showing traffic officers how to use the breathalyser. But when the programme [Town and Around] went to a commercial break, the first face that popped up was hiss, this time advertising a Moro chocolate bar. His boss at the DSIR told him it really wasn't a good look. So a year later he quit his job and went freelance as an actor.

And the rest, as they say, is history. RIP Ray.

Source: NZ On Screen