British store Primark have come up with a genius way to make Christmas that much easier for customers

UK fashion giants Primark have come up with an inventive way to reuse their shopping bags as Christmas wrapping for this festive season. 

Simply targeting those who don't have the time, effort or energy to buy wrapping paper, their solution is to just chop the handles off their new range of paper bags. 

Each bag will produce one large roll of wrapping paper, once the handles and Primark logos have been cut off. 

What a genius idea, let's hope someone here replicates it as it would certainly save us a lot of time and money too!