Ice cream company sparks outrage with its bizarre new flavour

If you love ice cream and you also love mac and cheese, we could have some good news for you ...

New York ice creamery Van Leeuwen has teamed up with Kraft to unveil a limited-edition macaroni and cheese-flavoured ice cream.

The companies described the ice cream as a "cool, creamy scoop of ice cream that brings that comforting, nostalgic feeling from a warm bowl of Kraft Macaroni & Cheese."

"Not only does it taste delicious, but it's also made with high-quality ingredients and contains no artificial flavours, preservatives, or dyes just like our Kraft Macaroni & Cheese."

However, the flavour announcement left many social media users horrified by the creation.

Taking to Twitter, one follower wrote: "A lot has happened this year and it’s like whatever keep moving, BUT I draw the line at Kraft dinner making Mac and cheese flavoured ice cream! This year is officially ruined."

"It's not even April fools," an Instagram user wrote.

"Just because we can, do not mean we should," another added.

"This feels illegal," joked a fourth.

The cheesy frozen treat went on sale on July 14 - in celebration of National Mac and Cheese Day - but it is only available for purchase in the United States.

Would you give the ice cream a go?