New Zealand's top Google searches for 2024 have been revealed

Google has released its 2024 Year in Search data for New Zealand, showing everything Kiwis looked up this year, from sporting events to butter recipes.

This year, sports and news events from the US election to the Olympics and the Cricket T20 World Cup were top of mind for Kiwis. The American election was the top trending search overall, according to Google’s data, followed by the UEFA Euro and the New York Times' Connections.

Former One Direction member Liam Payne was the fifth top trending search in New Zealand, following his tragic death in Argentina in October at just 31.

Shopping and sports make up the rest of the list, with the T20 World Cup, Temu, the Australian Open, and All Blacks vs. England. Interestingly, this year saw a spike in searches for flat whites—many Kiwis' coffee order of choice, though it’s not clear why we were googling it.

Payne topped the list of searches for people, followed by Kate Middleton, the Princess of Wales, who revealed her cancer diagnosis earlier this year. We also googled Donald Trump and Kamala Harris, Kiwi sports icons Lisa Carrington and Lulu Sun, and Faʻanānā Efeso Collins, the Green MP who died during a charity event in February this year.

Payne topped the list of searches for people, followed by Kate Middleton, the Princess of Wales, who revealed her cancer diagnosis earlier this year. We also googled Donald Trump and Kamala Harris, Kiwi sports icons Lisa Carrington and Lulu Sun, and Faʻanānā Efeso Collins, the Green MP who died during a charity event in February this year.

Meanwhile, the top trending “how-to” searches included how to watch the Olympics, the Euro, Copa America, America’s Cup, and the All Blacks vs. England in New Zealand. We also looked up how to lock our Facebook profiles, how to make butter, and how to “mew"—a technique  to enhance your jawline.

The Olympics even made an appearance in the list of top 10 recipes we googled this year—in the form of the Olympic Village chocolate muffins, made famous by Norwegian swimmer Henrik Christiansen, known as the “Muffin Man” on TikTok.

We also looked up how to make Bitter Melon, the viral cucumber salad, Anzac biscuits, and Marry Me Chicken.

For the full list of the top trending searches from Kiwis this year, you can visit the Year in Search website here.