Outrage as Tip Top discontinues the two-litre tubs of Cookies and Cream and Goody Goody Gumdrops

If Cookies and Cream and Goody Goody Gumdrops are your beloved childhood favourite ice cream flavours, we have some bad news for you ...

Tip Top has discontinued the two-litre tubs of popular flavours, causing outrage among Kiwis.

An employee for supermarket operator Foodstuffs, which owns Pak’nSave, New World and Four Square, confirmed to the Herald that the tub range of ice cream had been discontinued by the supplier.

The reason for withdrawing the products has been blamed on "significant cost pressures" on milk and cream, head of Tip Top Ben Schurr told 1News in a statement.

People have taken to social media to voice their displeasure at the decision, some calling for other flavours to be dropped instead.

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One reader said on social media: "Goody goody gumdrop is an NZ icon, a childhood right of passage! Such a shame for our children and future generations."

Another was glad their favourite flavour wasn’t cancelled: "Thank goodness it’s not orange chocolate chip!"

Added another reader: "Phew...I’d die if it was hokey pokey."

Cookies and Cream was voted New Zealanders’ third-favourite ice cream flavour in a survey for the Weekend Herald. Goody Goody Gumdrops trailed in sixth place in the survey.