Tip Top has begun to swap out their plastic bread tags for cardboard ones

In a move that will eventually eliminate 400 million pieces of single-use plastic every year, Tip Top will be swapping out the plastic bread tags for 100% recycled cardboard ones.

Launching in Australia this week (with an eventual move to come to New Zealand), the new tags are part of Tip Top's aim to be 100% recyclable, reusable or compostable by 2025.

"We're doing it because it's simply the right thing to do," says Graeme Cutler, director of sales and CSR Lead at Tip Top ANZ.

"We want to be proactive, rather than wait for our customers to ask us to address our waste. And, when it comes to working together as a nation to eliminate single-use plastics, we want to be part of the solution, rather than part of the problem.

"Developed after rigorous testing and learning, the sustainable bag tags promise no compromise on freshness and taste."

And for those asking whether you can still put bread in the freezer with the cardboard tags - yes you can!