Whittaker's is celebrating Māori Language Week by rebranding its milk chocolate block in te reo

While Te Wiki o te Reo Māori (Māori Language Week) isn't here for another month, Whittaker's are already celebrating our official language.

The confectionery giant has just unveiled a subtle rebrand to its iconic creamy milk chocolate block – it has been translated into te reo Māori as Miraka Kirīmi.

"A few years ago Whittaker's approached us about some ideas for Māori Language Week and our advice was to keep it simple and to focus on the language: and they did. This month for the first time New Zealanders can buy a Whittaker's product literally wrapped entirely in te reo," said Māori Language Commissioner, Professor Rawinia Higgins.

While Whittaker's said it hoped the label "contributes to revitalising te reo in New Zealand."

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The much-loved New Zealand brand is also celebrating with a number of initiatives for their staff, normalising the language across their digital platforms and engaging with local mana whenua in their community.

You can pick up a block of Miraka Kirīmi nationwide.

Te Wiki o te Reo Māori runs from 12-18 September.