James Cameron Stars In 100% Pure New Zealand Video

Film-maker James Cameron is fronting a new $11 million-plus campaign to market New Zealand overseas.

The campaign will play in the United States, China and Australia as well as Germany, Japan and Britain.

They hike on the alpine Routeburn Track, cycle beside Lake Pukaki and visit Mount Alfred in the Glenorchy area near Queenstown.

"When you see something you have never seen before, it's a wonderful experience," he says. "It's like a living painting; it's never the same view two days in a row."