Revealed: 2015's Most Complained About TV Advert

The most complained about advertisements of 2015 have been released, with the biggest gripes surrounding violence and animal cruelty.

The Advertising Standards Authority (ASA) received a total of 1,260 enquiries last year, including 707 formal complaints about 514 advertisements across TV (200), digital marketing (162), print (56), out of home (56) and radio (32).

The most complained about TV ad of 2015 was a Toyota Hilux campaign featuring talking animals. The advert drew 13 complaints offended at the placement of the advertisement immediately after a current affairs show on the horrors of animal cruelty.

The advertiser withdrew the ads and apologised to consumers, the ASA said.

What do you think? Was this the worst ad of 2015?