Spark's new advertisement will bring tears to your eyes!

Talk about a tear-jerker!

A wedding day is always a very emotional event for everyone ... especially for the parents of the bride.

And Spark is tapping into those feelings with its latest advertisement.

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The telecommunications company's new 90-second advert tells the story of a Kiwi woman on her wedding day and her dad's determination to not let his illness stand in the way of giving his father of the bride speech.

And boy does it tug at your heartstrings!