Watch: 1985 Creme Egg ad

In this 1985 Colenso commercial, a Creme Egg is a guilty pleasure behind raised desk lids for two school kids.

Courtesy of some smooth copywriting, the narrator lets on that the cherubic girl and devious boy are doomed by the “smooth shell of Cadbury dairy milk chocolate and the irresistible creamy flowing yolk that will ultimately give them away!”

The Murray Grindlay composed chorus “don’t get caught" (with egg on your face) entered Kiwi pop culture. Variations of the commercial ran until 1996, but the question on our minds is why would they want to stop airing such an iconic Kiwi Advertisement?